Hi, I'm Leah Lyden.
I build products and the stories around them.
Systems-minded. Curious. MBA with a liberal arts foundation.

About
I'm a product and marketing leader with 15 years of experience building solutions that make life simpler for customers and help businesses grow. I love understanding how people make decisions and designing systems that turn insight into impact — whether expanding financial access, improving product discoverability, or making complex experiences feel intuitive.
Most recently, I led product and growth initiatives at Amazon across payments, marketplace, and compliance systems, where I learned to balance scale with customer experience and design solutions that earn trust.
I earned my MBA from Cornell University in 2020 to deepen my business analytics expertise and broaden my strategic toolkit. Before business school, I worked in investment management, where I managed the marketing technology stack and led initiatives that enabled our sales teams and improved how we delivered insights to clients. I began my career with a degree in English and Political Science from Colgate University, driven by curiosity and a love of clear communication and problem-solving.
Outside of work, I'm an avid skier, runner, and home cook. I read constantly (usually two books at once) and love experimenting — whether with recipes, creative projects, or a new way to make something work better.
If you'd like to connect, I'd love to hear from you.
Cheers,
Leah
Skills
Product Strategy
Roadmapping · Prioritization · Go-to-Market
Business & Growth
Pricing · Forecasting · P&L · Market Expansion
Analytics
SQL · Tableau · A/B Testing · Data Storytelling
Customer Insight
Research · Segmentation · Behavioral Analysis
Execution & Scale
Systems Thinking · Process Design · Global Rollouts
Leadership & Influece
Team Enablement · Stakeholder Alignment · Decision Framing
Technical Fluency
APIs · Data Models · Agile Collaboration
Narrative & Communication
Product Storytelling · Executive Writing · Audience-Focused Messaging
Projects

Global Market Expansion
Catalog Parity Initiative
Improved product discoverability across 10 locales by leading the AI-driven Catalog Parity Initiative. Oversaw ML-based attribute extraction, cross-border content harmonization, and scalable localization systems to align retail experiences worldwide.
Contact me to learn more

Global Go-to-Market Strategy
Wallet Diversification Forecasting
Developed and launched a global wallet diversification initiative across 15+ markets. Built forecasting models and segmentation frameworks with Finance and PMM teams to improve payment method mix and adoption.
Contact me to learn more

B2B SaaS Platform
Seismic Automation Platform
Implemented Seismic to automate content delivery and enable global sales teams. Designed workflows and metadata that improved access to client materials and strengthened marketing–sales alignment.
Contact me to learn more

Product Redesign
CVS PBM Innovation Internship
Mapped process improvements within CVS's pharmacy benefit management system. Proposed redesigns and automation pilots that improved efficiency and data visibility.
Contact me to learn more
Get in touch
I'm always excited to hear about new opportunities, collaborations, or connecting with fellow product people.